Adaptive mobile apps that change based on personal context

That title get your attention?  Yes, it really read “Adaptive mobile apps that change based on personal context” – with near real-time rules application, without much extra development effort.  If that sounds interesting to you, or like a product you might want to use within your own apps, then you might want to check out this site where you can get involved in the product’s development: http://adaptiveexperience.mybluemix.net/

IBM is looking for your input on creating these types of mobile app experiences. User experiences within a single app that can be dramatically different per user based on location, past behavior, profile information, social media activity, and so much more.  With this behavior being driven by configurable rules that can be changed without redeploying an app to the app store.

How it works for your customer

Consider this scenario:

Jon and Andrea download the mobile app for S&W, a retailer known for its attention to providing great customer service. Over the next month, Jon and Andrea use the app to browse and discover content and merchandise differently.

Jon primarily navigates to sports related content for his favorite teams to find gear and clothes for travel to his favorite team’s games. Andrea scours the app for sales and fashion trends and usually ends up following her favorite designers.

Andrea and Jon go to a baseball game together. She’s never enjoyed watching it, so she opens up the S&W app to entertain herself, and her app’s navigation quickly steers her through Spring fashion articles.

Jon however, wants to replace the hat he’s worn the last three times the team lost, and since he’s in the stadium, his S&W app opens right up to the team’s gear page. The app knows he’s out of town and tells him how to get to an S&W store.

How it works for the dev team

Consider another scenario:

One of the developers on the team, George, sets up the system and application. He then gives access to Janet who is responsible for the customer experience.

Janet writes rules defining how the application could adapt and become more personalized based on inputs like , social media, geolocation, app usage, or customer information data.

Once Janet has built out her rules, she simply hits ‘Submit’ and can immediately see her clever interactions reflected in the mobile application without having to involve the development team.

Analytics let Janet know which adaptations are working best, and helps her find new opportunities to optimize the app’s user experience.

Sound interesting yet?  Check it out, and get involved in the product development at:  http://adaptiveexperience.mybluemix.net/

We’re not talking about a content management system, or translation based on locale, instead a rules-driven product that can adapt literally every aspect of your app:  customize the user interface, enable or disable different features, customized messaging and notifications, and much more, all variable based upon the user context.  This can be used to present contextually relevant information, drive adoption, provide more/less data depending on your physical context, and so much more.

It won’t be tied to a specific UI framework, won’t be tied to a specific content management system, isn’t attempting to re-create Google Now or Apple Proactive Assistance.  Rather, a set of tools and a rules engine that enable you to customize and tailor the app experience to the individual user.

Head over to http://adaptiveexperience.mybluemix.net/ to learn more and get involved!